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DANIEL MELONIAnalytics Lab
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Academy · demo programme

Google Tag Manager Fundamentals

Start from an event and build the reasoning that connects interaction, trigger, variables and tag.

Foundation

The demo lesson of this path

Forty seconds of video produced for the laboratory. Play it and watch the events: start, progress thresholds and completion.

EVENTS PRODUCED

waiting for play

Thresholds reached: none

// Play the video: the latest event payload appears here.

The path, step by step.

  1. 01

    From requirement to tracking plan

    Objectives, a guided example and a check on the reasoning.

  2. 02

    Events and the dataLayer

    Objectives, a guided example and a check on the reasoning.

  3. 03

    Variables and triggers

    Objectives, a guided example and a check on the reasoning.

  4. 04

    Preview and checks

    Objectives, a guided example and a check on the reasoning.

  5. 05

    Checklist before publishing

    Objectives, a guided example and a check on the reasoning.