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Demo programmes connecting tracking, analysis and data transformation. Lessons and enrolment are not available yet.

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Google Tag Manager Fundamentals

Start from an event and build the reasoning that connects interaction, trigger, variables and tag.

5 modules · FoundationDiscover

GA4

Demo programme

Read events in their context and keep data collection separate from its interpretation.

4 modules · FoundationDiscover

Ecommerce

Demo programme

Follow a product from the list to the order confirmation and design a measurable funnel.

5 modules · IntermediateDiscover

BigQuery

Demo programme

Query sample data, control granularity and turn a question into a query you can verify.

4 modules · IntermediateDiscover

Dataform

Demo programme

Give structure to SQL transformations with dependencies, checks and documentation.

4 modules · IntermediateDiscover

THE NEXT STEP

Explore the demo resources and build your own method, one exercise at a time.